If there is one thing Beauty Mogul Kylie Jenner has always understood, it is that beauty is not just something you put on. It is something you embody. And with the launch of k2o by Sprinter, she is proving once again that her business instincts are as sharp as her aesthetic.

Announced on April 8, 2026, k2o by Sprinter is the newest extension of Kylie’s Sprinter brand, the bold vodka soda she founded in 2024 that quickly became a staple at gatherings everywhere. But k2o is not about the party. It is about the reset. The ritual. The glow.

So What Exactly Is k2o?

k2o by Sprinter debuts with its Advanced Skin Hydration Mix, a line of on-the-go drink sticks formulated with electrolytes, hyaluronic acid, and Verisol Bioactive Collagen Peptides. The formula was developed alongside leading research and development experts and is clinically shown to improve skin elasticity, reduce the appearance of eye wrinkles in as little as four weeks, and increase overall skin hydration in eight weeks.

It comes in four options: Strawberry Lychee, Peach, Watermelon Lime, and a Variety Pack, and it is priced at $39.99 for a 20-count pouch. Available right now on drinksprinter.com and TikTok Shop, with international availability launching on iHerb in 180 countries on April 16, and Amazon availability coming this summer.

This is not just a wellness product. It is a whole lifestyle moment.

Beauty From the Inside Out

What makes k2o stand out in an already crowded wellness market is its philosophy. Kylie put it perfectly in the brand announcement when she described the product as being about the glow that starts from within. Whether you are getting ready for a night out or resetting the next morning, k2o is designed to fit seamlessly into your routine.

For those of us who are serious about our wellness journeys and what we put into our bodies, this is the kind of product that fills a real gap. We have our skincare. We have our supplements. But a functional hydration option that supports skin health from within, in a convenient stick format, with flavors that actually sound delicious? That is a full yes.

The Brand Behind the Brand

k2o is backed by Night, the same management company and venture studio behind MrBeast’s Feastables and Tone with AMP. Night has built 15 companies with some of the world’s most influential creators and operators, so they know exactly how to take a brand from launch to legacy.

Why This Matters for the Refined Woman

Here at The Refined Glow, we talk a lot about holistic wellness and the understanding that how we care for ourselves internally shows up externally. k2o by Sprinter is a brand built on that same belief. When your hydration routine supports collagen production and skin elasticity, your confidence reflects it. When your daily rituals are intentional, your glow is undeniable.

Kylie has spent years building beauty brands rooted in that same truth, and k2o is a natural continuation of that legacy. The fact that it arrives in an easy, portable format only makes it more accessible for the woman on the go, the woman who is building her best life one intentional choice at a time.

We are watching closely. And we fully expect k2o to become a staple in a lot of glow-up routines very soon.

Where to Get It

k2o by Sprinter Advanced Skin Hydration Mix is available now at drinksprinter.com and TikTok Shop. International availability launches April 16 on iHerb in 180 countries, with Amazon availability coming this summer. Priced at $39.99 for a 20-count pouch.